Percepciones de marca: Caso de Apple en España

In the world of marketing and advertising, what determines purchasing behavior are perceptions that consumer has about a product or service. It is not relevant brand best in terms quality innovation as long does perceive it such. launch its products, from presentation, through shopping experience to user experience, Apple sought stimulate senses. This fueled by extreme obsession with perfectionism small details develops sensory marketing. article tries find out if devotion consumers have for above products launches. Through an interview professional field survey 274 people belonging generation Z mostly, although there 11% millennial generation. Data been obtained which community faithful drawn news great brand, regardless economic value being dragged along were religion.